MyLineRider

Today I went to monthly meeting of the BFPUG (Boston Flash Platform User Group) to see a presentation about Gamebrix. Naveena Swamy, the founder of the company, showcased their platform, and it was a real threat.

I believe Gamebrix is up to something big. With their platform you can create games in 2 ways: One, by using the Gamebrix express, in which you can customize preexisting games or game templates by changing assets (graphics, audio, animations). The otherone by using the Gamebrix Builder. With the later you select your assets (graphics, animations, audio), either provided by the system or by importing your own. Then, you can add intelligence to your objects (again images or animations). By intelligence I mean interactivity – user actions (mouse clicks on the object), behaviors (how the objects react to events- i.e. to collisions), constraints and more. Finally you create the game, which is compiled on the server and produce a swf file (Flash file) that can be placed in any website or social networking site.

The platform has been built with Adobe Flex and its very easy to use. Once a user finishes creating a game, she can share it through the Gamebrix platform or post it in her own website. The game creator can easily edit games, change graphics, sounds and logic and quickly produce completely different games based on the same main storyline.

One cool idea is to use the platform to create contexts. A company can define certain rules, like use those graphics ( a logo, and some other branding elements) and use these themes to create games for that company in exchange for prizes and recognition. If you want to explore the potential of this for your own organization you may need to contact the company.

Right now the platform is in public beta testing and the access to create and share games is totally free of charge. We discussed a little about their business model, but not enough to be able to mention anything in here.

Well, what are you waiting for. Go there and create some cool games and share them with the world!!